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Press : 3D in the News
| DKY ADDS 3D SPORTS TECHNOLOGY Integrated marketing communications agency DKY today announced that 3D Sports Technology, Inc. has retained the agency to provide advertising and marketing support for the growing brand. Wednesday, November 17, 2010 Minneapolis-based 3D Sports Technology, Inc. develops sport-specific interactive animation and visually-engaging software tools designed to help amateur and professional athletes perform better. The company currently markets two products: 3D Playbook™ and MoCap animation technology.
3D Playbook is an innovative play drawing and animation software for football programs. 3D Playbook provides coaches and players with with the opportunity to generate and view animations of plays in motion from a variety of angles.
The second product, MoCap animation technology, is used to capture an athlete’s performance and utilize the resulting data for analytical assessment. Using the athlete’s movements to animate a computer generated character, complex movements and realistic physical interactions are recreated as an animated image in a physically accurate manner.
With a staff of notable content experts including Lou Nanne, Trent Tucker, John Danowski and Jennie Finch, 3D Sports Technology, Inc. has plans to expand its current offerings beyond the football field. These experts will work with animators and programmers to transfer their expertise into leading edge software products in their respective sports.
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